Toss The Coin Limited IPO (Toss The Coin Limited IPO) Details

Incorporation Year: 2020
Industry: Marketing Consulting

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Business Profile

Toss the Coin Limited is a bespoke marketing consulting firm specializing in tailored solutions for B2B tech companies. The company leverages its expertise in branding, content development, GTM (Go-To-Market) strategies, and innovative design to help businesses achieve their marketing objectives and drive growth.

Key Services:

1. CMO (Chief Marketing Officer) Office:

   • Strategic advisory for small and medium enterprises.
   • Comprehensive marketing solutions aligned with business objectives.

2. GTM (Go-To-Market) Office:

   • Short-term projects for building brand identity (logos, brand positioning).
   • Development of websites, pitch presentations, brochures, and emailers.

3. Sales Enablement:

   • Demand generation.
   • Request for Proposal (RFP) strategy and content.
   • Performance management to drive sales success.

4. Design Studio:

   • Graphics and video services, including:
     • Presentation enhancements.
     • UX/UI design.
     • 3D designing and video production.

5. Internal Branding:

   • Employer branding for Global Capability Centers (GCCs) to attract and retain talent.

6. Kathai AI Solutions:

   • Dedicated AI API production vertical.
   • Development of AI-based solutions to address common marketing challenges.

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Key Metrics and Achievements

• Employee Strength (As of September 30, 2024):
  • 43 employees driving innovation and success.
• Revenue Growth:
  • FY 2022: ₹297.33 lakhs.
  • FY 2024: ₹486.19 lakhs.
• IPO Launch:
  • Valued at ₹9.17 crores to fuel future growth.

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Competitive Strengths

1. Specialized Focus:
   • Expertise in tech B2B marketing ensures a deep understanding of industry trends.
2. Agility:
   • Smaller team size enables rapid adaptability and quick responses to client needs.
3. Personalized Client Relationships:
   • Strong focus on client satisfaction fosters loyalty and valuable referrals.
4. Innovative Approach:
   • Pioneering new strategies and technologies to differentiate from competitors.
5. Cost Efficiency:
   • Lower overhead costs translate into competitive pricing for clients.
6. Exceptional Service Delivery:
   • Prioritizing customer needs to build trust-based, long-term relationships.
7. Digital Marketing Expertise:
   • Continuous learning ensures the company remains ahead in a competitive market.

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Vision and Strategic Mission

Toss the Coin Limited is committed to enabling business growth through smart, creative, and sustainable marketing strategies. By blending innovative solutions with deep industry expertise, the company:

• Drives sales and demand generation through impactful campaigns.
• Enhances brand messaging with creative storytelling and attractive designs.
• Provides sustainable marketing products for long-term value.
• Focuses on accelerating business growth and increasing brand visibility for clients.

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Key Differentiators

• Innovative Solutions:
  • Out-of-the-box marketing strategies tailored to meet unique business challenges.
• Sustainable Growth:
  • Environmental and socially conscious marketing plans.
• AI Integration:
  • AI-powered solutions through Kathai AI Solutions enhance efficiency and decision-making.

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Toss the Coin Limited continues to grow as a trusted marketing partner, delivering exceptional value through customized solutions, innovative strategies, and strong client relationships. Their upcoming IPO is set to propel their journey further, enabling them to expand their reach and impact in the marketing consultancy space.