Purple United Sales Limited IPO (Purple United Sales Limited IPO) Details

Incorporation Year: 2014
Industry: Kids' Fashion and Accessories

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Business Profile

Purple United Kids is a premium fashion brand dedicated to designing, sourcing, marketing, and distributing high-quality clothing, footwear, and accessories for children. Known for its premium quality materials and laboratory-tested products, the brand caters to children up to 14 years old, ensuring fun, fashion, and functionality in its offerings.

Key Product Categories:

1. Apparel:
   • T-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts.
2. Footwear:
   • Shoes, ballerinas, mules, moulds, flipflops, sandals.
3. Accessories and Hardware:
   • Caps, tote bags, socks, and strollers.

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Key Metrics and Achievements

• Retail Presence:

  • 17 exclusive stores (EBOs) across 5 states and 10 cities in India.
  • 20 shop-in-shop locations in popular retail chains.
  • Partnerships with 44 retailers nationwide.

• Online Presence:

  • Products available on major e-commerce platforms such as Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJIO, and more.
  • Own website and mobile app to ensure seamless shopping experiences.

• Revenue Growth:

  • FY 2022: ₹16.52 crores.
  • FY 2024: ₹42.77 crores.

• Net Income Growth:

  • FY 2022: ₹1.77 crores.
  • FY 2024: ₹4.82 crores.

• Employee Strength (As of June 30, 2024):

  • 161 full-time employees.

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Competitive Strengths

1. Market Leadership:

   • Positioned to capitalize on the fast-growing children's product market in India.

2. Extensive Product Portfolio:

   • Wide range of clothing, footwear, and accessories offering strong value for money while maintaining premium quality.

3. 3Fs Philosophy:

   • Focus on fun, fashion, and functionality to cater to the diverse needs of children.

4. Control Over Distribution Channels:

   • Strong backend operations, including design capabilities and direct distribution channels, ensuring efficient and timely delivery.

5. Omni-Channel Presence:

   • Comprehensive presence across offline and online platforms to maximize customer reach.

6. Experienced Leadership:

   • A team of experienced promoters and management ensures seamless execution of the company’s vision.

7. Strong Financial Performance:

   • Robust growth in revenue and net income over the past three years reflects financial stability and strong business fundamentals.

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Vision and Strategic Mission

Purple United Kids aims to redefine children's fashion by combining premium quality, innovative designs, and exceptional customer experiences. The company focuses on expanding its footprint, both domestically and internationally, while maintaining its commitment to providing safe, stylish, and sustainable products for children.

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Purple United Kids stands out as a trusted name in children’s fashion and lifestyle products, driven by a passion for quality, a commitment to customer satisfaction, and a vision to lead the market through innovation and excellence.